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Influencer-Centric Focus Group Agency

Conduct influencer-centric focus groups as a market research strategy to gain the insights you need. Influencers have a pulse on social media and understand messaging, positioning and upcoming trends because of their time spent online.

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Market Research Focus Group

Run in-person interviews with thought leaders for your specific niche or topic. Open discussions in focus groups are one of the best research techniques for deep insight generation.

Survey design and implementation

Interviews and focus group moderation

Influencer participants recruitment

Data analysis

Certified Partners

Conduct Qualitative Research with Niche Experts

Influencers are niche experts; they know your audience, their behaviour and how to speak to them. Using micro-influencers as focus group participants (usually 6-10 people) will help your business run qualitative and conceptual analyses.

Get a Deeper Understanding of Customer Habits

Conducting focus groups with influencers helps you understand what your actual consumers and potential customers think and feel about your brand and products. Consumer perceptions are often misinterpreted; let inBeat’s expertise guide you with your next focus group.

Generate New Ideas for Products and Services

When run by a skilled moderator, focus group discussions can generate creative ideas and innovation for brands. One of the top benefits of focus groups is understanding why people buy specific products or brands.

Exploratory Research with People who Understand Social Media

Content generated on TikTok or Instagram with nano-influencers drives a higher engagement than studio content, regardless of the social media platform. Boost your engagement rate on social media and emotional engagement to your product with genuine collaborations.

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